GEELY AUTO DEUTSCHLAND / Brand Activation & Experiential Marketing / 2026
A NEW CHAPTER BEGINS IN GERMANY
HELLO, GERMANY. MEET GEELY. A new brand. A new market. A defining first impression. As GEELY AUTO took its first steps into the German automotive market, KUPU helped bring the brand to life through its first dealership openings in Aachen and Königswinter. From brand environments and launch experiences to localized creative assets and visual storytelling, we helped turn two showroom openings into the beginning of GEELY's journey in Germany.
KUPU LAB / PROJECT PORTFOLIO
The challenge
ENTERING THE HOME OF AUTOMOTIVE EXCELLENCE. Germany is one of the world's most established and demanding automotive markets. For a new entrant like GEELY, opening a showroom was about more than introducing new vehicles. It was about establishing credibility, building dealer confidence and creating a compelling first impression among German audiences. The challenge was to translate a global automotive brand into a locally relevant experience — one that could communicate GEELY's technology, ambition and commitment to the German market from day one.
The idea
MAKE THE FIRST HELLO COUNT. Inspired by the welcoming spirit of "Hi GEELY", we approached the showroom openings as more than ceremonial milestones. We created a cohesive brand experience connecting GEELY's global identity with the expectations of the German market. From immersive showroom environments and bold visual installations to localized brand storytelling, product communication and launch-day experiences, every touchpoint was designed to make the brand tangible. Across Aachen and Königswinter, the activation brought together physical brand experiences, dealership engagement and local content production. One brand. Two cities. A new beginning.
The impact
TWO CITIES. ONE STRONG FIRST IMPRESSION. GEELY's first showroom openings in Germany brought the brand into direct contact with its local dealership network and audiences. The project delivered two dealership launch activations, localized brand environments, event communication materials, product displays, and dedicated photography and video production. Beyond the opening ceremonies, the work created visual content assets to support GEELY's ongoing brand communication in Germany. A first step towards building familiarity, confidence and connection in one of the world's most competitive automotive markets. THE JOURNEY STARTS HERE.