HARBIN / Brand Film / 2021
A TABLE FULL OF STORIES
A friendly mahjong game becomes a comedy of larger-than-life fantasies. Harbin Beer brings the story back to the table, where the real pleasure lies in sharing a moment with friends.
KUPU LAB / PROJECT PORTFOLIO
The challenge
Give the beer a natural role in a familiar social occasion, with a story that entertains before it sells.
The idea
Turn the mahjong table into a stage for imagination. Everyday banter opens into exaggerated scenes of ambition, romance and cinematic bravado, before cutting back to the friends around the table. The contrast between fantasy and reality drives the comedy, while Harbin Beer becomes part of the shared occasion.
The impact
The film connects Harbin Beer with the humour and camaraderie of a night among friends. No campaign performance data is provided in the supplied video.