KFC China / Social Commerce & Digital Experience / 2019

POCKET FRANCHISES

KFC China turned personal social networks into virtual storefronts. Pocket Franchises let users run their own digital KFC shop, share exclusive deals with friends and earn real rewards.

KUPU LAB / PROJECT PORTFOLIO

The challenge

As food delivery platforms expanded choice and encouraged ordering in, KFC needed a new reason for young consumers to return to its restaurants.

The idea

Give everyone a KFC of their own. Users created personalised virtual shops and shared them through WeChat, where friends could purchase exclusive deals for in-store redemption. Cash rewards, virtual tips and leaderboards turned buying and sharing into a playful social business.

The impact

The case film reports more than 2.5 million virtual shops created in 120 days, 2 million daily active users and CNY 42 million in direct sales.