OMODA & JAECOO / Brand Strategy & Digital Communications / 2025

CREATIVE & DIGITAL RETAINER

Since July 2025, KUPU has served as OMODA & JAECOO Germany’s Creative & Digital Agency, supporting the brands’ development in the German market through creative content, digital communications and event activation. Scope of Work Creative Planning · Digital Communications · Social Content · Photography & Film Production · KOL Collaboration · Event Activation · Livestreaming · Cross-market Coordination · Project Management

KUPU LAB / PROJECT PORTFOLIO

The challenge

Build a consistent local voice for two automotive brands entering a competitive market. Connect global brand ambitions with German audiences through relevant stories, clear product communication and coordinated execution.

The idea

Build continuity between everyday content and defining brand moments. KUPU brings creative development, social content, film production and KOL collaboration into one ongoing programme, connecting regular communications with milestones such as IAA Munich and the Wuhu International User Summit.

The impact

The partnership has delivered coordinated support across product storytelling, launch films, live events and creator collaborations. From Germany to the China headquarters, KUPU connects teams, content and channels to support ongoing brand communication in the German market.