OMODA & JAECOO / Integrated Campaign / 2025

IAA MUNICH 2025

Appointed as OMODA & JAECOO Germany’s Creative & Digital Agency in July 2025, KUPU supported the brand’s German market development. For IAA Munich in September, KUPU brought together launch-film production, event execution and digital content to connect the brand’s presence on stage with audiences online. Scope of Work Creative & Digital Support · Pre-event Communications · Launch Film · On-site Event Execution · Photography & Video · Launch Livestream · Social Content · KOL Collaborat

KUPU LAB / PROJECT PORTFOLIO

The challenge

Build a coherent brand presence around a major automotive event, connecting pre-event anticipation, the launch moment and ongoing social conversation for OMODA & JAECOO in Germany.

The idea

Turn the event into a continuous content story. KUPU supported the production of OMODA & JAECOO studio launch film, carried the narrative through pre-event communications, on-site photography and filming, launch livestreaming, event-period content creation and KOL collaborations.

The impact

The project connected OMODA & JAECOO Germany’s physical event presence with its digital channels, delivering launch assets, live coverage and social content within one coordinated programme.