OMODA & JAECOO / Integrated Campaign / 2025

INTERNATIONAL USER SUMMIT

Following IAA Munich, KUPU supported OMODA & JAECOO Germany at the 2025 International User Summit in Wuhu, China. Bringing together German automotive and lifestyle creators, KUPU connected first-hand headquarters experiences with content for German audiences. Scope of Work Creative & Digital Support · KOL Invitations & Coordination · Pre-event Communications · On-site Execution · Photography & Video · Livestreaming · Social Content · Cross-platform Distribution · End-to-end Project Management

KUPU LAB / PROJECT PORTFOLIO

The challenge

Make a Global brand gathering relevant to a local market. The task was to translate product launches, technology showcases and cultural experiences into engaging stories for German audiences, while coordinating delivery across borders.

The idea

Let local voices tell the story from inside the brand. KUPU coordinated automotive creator Marc Pelzer and lifestyle creator Burkidie, combining technical commentary with design, driving and lifestyle perspectives. From new-model reveals and vehicle experiences to OMODA Dream Day and the global family gathering, the programme unfolded through Reels, Stories and photography, with selected videos extended to TikTok and YouTube Shorts.

The impact

Two German creators delivered seven Instagram Reels, one feed post and ten agreed event Stories, alongside additional spontaneous Stories. Based on the report’s event-content subtotals, distribution across Instagram, TikTok and YouTube generated approximately 1.16 million reported exposures/views and 21,868 interactions by 31 October 2025.